Advertising Assessment Learner Response

-


Learner response blog tasks

Create a new blog post called 'Advertising assessment learner response' and complete the following tasks:


1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

WWW: There are some very good points here in Q1 and particularly Q2. Lots to build on for the Y12 exams

EBI: I know I like marking blind but it would help if you put your name on your paper for identifying afterwards! Handwriting: Make sure examiners can easily read your points. Revise postcolonialism + Sephora

2) Read the whole mark scheme for this assessment carefully. Identify at least one potential point that you missed out on for each question in the assessment.

Q1. Stereotypical ideals of beauty – slim, twenty-something, white. Black tie as a phallic object (Mulvey) – being grabbed by female model.

Q2. Advert does not support Gauntlett’s suggestion there has been a “decline of tradition” – this
is a very traditional representation of masculinity.

Q3. The advert very deliberately looks to construct an authentic representation of the black
experience. This therefore challenges Gilroy’s ideas of othering and double consciousness.

3) Look at your answer and the mark scheme for Question 1 (Diamonds advert unseen text). List three examples of media terminology or theory that you could have included in your answer. 

Hypermasculinity
Third wave of feminism 
Mulvey (Tie being a phallic object)

4) Look at your answer and the mark scheme for Question 2. What aspects of the cultural and historical context for the Score hair cream advert do you need to revise or develop in future?

Hypermasculinity
Anchorage text and how it creates meaning.
Focusing on feminism 

5) Now look over your mark, comments and the mark scheme for Question 3 - the 9-mark question on Sephora Black Beauty Is Beauty. List any postcolonial terminology you could have added to your answer here. 

Othering
Cultural conviviality
Racial essentialism 
Social and ethnic hierarchies

Comments

Post a Comment

Popular posts from this blog

Magazines: The Gentlewoman - Audience and Industries

-
  Media Magazine feature: Pleasures of The Gentlewoman 1) What does the article suggest is different about the Gentlewoman compared to traditional women's magazines?  The gentlewoman sticks a middle finger up at these  conventions . Its minimalist covers are so completely different that it’s actually shocking. The only text is the  title, subtitle and name of the person in the photograph , which is taken as a portrait and framed like a painting. It’s a bold statement that says this is more than just a magazine, this is art. In case it wasn’t different enough, the  masthead  is in lower case! Compared with Vogue, Elle or Cosmopolitan, the gentlewoman has no need to shout. 2) What representations are offered in the Gentlewoman?   Representation  in the gentlewoman is pleasingly wide ranging. the gentlewoman does a pretty good job of presenting a spectrum of womanhood (it may not surprise anyone to hear that the vast majority of  its subjects are emphatically not men). This includes p
Read more

OSP: Influencers and Celebrity Culture

-
Image
OSP: Influencers and Celebrity Culture 1) Media Magazine reading Media Magazine 72 has a feature linking YouTube influencers to A Level media theories. Go to  our Media Magazine archive , click on MM72 and scroll to page 60 to read the article ‘The theory of everything - using YouTubers to understand media theory’. Answer the following questions: 1) How has YouTube "democratised media creativity"? "The YouTube platform  has democratised media creativity,  with ordinary users uploading their  own content: they are ‘produsers’  (producer-users) and ‘prosumers’  (producer-consumers). Content is published first and then filtered or  judged later by audiences. So, success  is measured by the number of views  and the reaction of the ‘fans’ rather  than the judgement and financial  power of an industry editor/producer." 2) How does YouTube and social media culture act as a form of cultural imperialism or 'Americanisation'?  "improved communications turned the
Read more

The Sims FreePlay CSP - Language & Representations blog tasks

-
Image
The Sims FreePlay CSP - Language & Representations blog tasks Create a new blogpost called 'The Sims FreePlay CSP - Language & Representations' and complete the following tasks. Language / Gameplay analysis Watch The Sims: FreePlay trailer and answer the following questions: 1) What elements of gameplay are shown? Sandbox stereotypes, free will of anything that happens within the game as long as it's within the games boundaries . The ability to find love, have pets and create a town are also present here. 2) What audience is the trailer targeting? It could be argued that it may be targeting children in order to give them an early prospect of a stereotypical life, or even possibly teenagers for the same reason. 3) What audience pleasures are suggested by the trailer? Diversion as you are able to escape from the real world to your own virtual world. Personal relation as you are able to connect with the Sims that you create. Surveillance as it allows you to learn more
Read more