Media Blog 1 (Bradley)

First Half of Term 1 1.  10 Questions 2.  Semiotics 3.  Reading an image - media codes 4.  Media Audit Consumption 5.  Reception Theory 6.  Factsheets and genre study questions 7.  Narrative ----------------------------------------------------------------------------------------------------------------------------- Second Half of Term 1 8.  Audience Classification 9.  Assessment 1 Learner Response 10.  Audience Theory 1 11.  Audience Theory 2 12. Industries: Ownership and Control 13. Industries: Hesmondhalgh - Cultural Industries 14. Industries: Public Broadcasting Services 15. Industries: Regulation ----------------------------------------------------------------------------------------------------------------------------- First Half of Term 2 16)  Representation: Introduction to Representation 17)  Representation: Feminism - Everyday Sexism & Fourth Wave MM article 18)  January assessment learner response 19)  Representation: Feminist theory 20)  Representing ourselves: Identity

1) What examples of binary opposition can you suggest from watching this clip?      Rich Vs Poor Pro-Immigration vs Anti-Immigration Left wing vs right wing 2) What ideologies are on display in this clip? Lowering immigration into England and taxing the rich Part 2: Media Magazine reading Media Magazine issue 52 has two good articles on Ideology. You need to read those articles ( our Media Magazine archive is here ) and complete a few short tasks linked to them.  Page 34: The World Of Mockingjay: Ideology, Dystopia And Propaganda 1) Read the article and summarise it in one sentence. It is shown that the ruling class keep the poor under through civic means and that people will always find a way to rebel, usually not through civic means but through organising and connecting in other ways which is seen in The World of Mockingjay. 2) What view of capitalist ideology is presented in the Hunger Games films? The Games serve to keep the districts under control and to warn people to stay in lin

Task 1: Media Magazine article Read the Media Magazine article on collective identity: Self-image and the Media (MM41 - page 6). Our  Media Magazine archive is here . 1) Read the article and summarise each section in one sentence, starting with the section 'Who are you?' We're all involved in constructing an image to communicate our identity. Our   identity   would have been based around aspects of our lives that were constructed outside of our selves; class, religion, gender and the   predetermined roles   that were part of the accident of the family we were born into.  Advertising and marketing was persuading people to consider what they wanted, Consumer goods were about creating and then satisfying desires. During the second half of the 20th century, people began defining themselves as individuals, and so wanted to express their ‘difference’ and ‘uniqueness’; they were empowered by being encouraged to ‘be themselves’. Branding is the association of a ‘personality’ with a

Media Magazine reading - two articles on feminism and theory Read Playing With The Past: Post-feminism and the Media (MM40, page 64 - our  Media Magazine archive is here ). This is a great example of sophisticated media analysis and an indication of the level we want to be writing at by the end of the two-year course. 1) What examples are provided from the two texts of the 'male gaze' (Mulvey)? Pan Am and Beyonce. 2) Do texts such as these show there is no longer a need for feminism or are they simply sexism in a different form? Beyonce:  In her music video Why Don't you Love Me Beyonce parodies the stereotype of the 1950s housewife, the video relishes in the period details and costumes of the 1950s which is a nostalgic version of the time and highlighting the informative nature of femininity.  A post feminist reading of this might be that since Beyonce is openly allowing herself to be objectified, encouraging it by looking down the camera playfully and winking at the audie