Media Blog 1 (Bradley)

  Ofcom review of PSB in Britain In 2020 Ofcom published its findings from a five year review of public service broadcasting in Britain. Read  the introduction to their report - pages 3-7 . You'll need your Greenford Google login to view the document. 1) Look at page 3. Why is it a critical time for public service broadcasting?  Audiences are watching public broadcasting services less as audience viewing habits constantly change. Nowadays, more people skip watching live TV and PSB in order to watch shows from their preferred streaming service. 2) Read page 4. How has TV viewing changed in recent years?  Live Television is viewed less and less and the number of audience watching shows that are on-demand or from their preferred streaming service has increased. 3) Still on page 4, what aspects of PSB do audiences value and enjoy?  The informing, educating and entertaining aspects. 4) Look at pages 4-5. Find and note down the statistics in this section on how much TV audiences tend to

1) What does the term 'Cultural Industries' actually refer to? The creation, production and distribution of products of a cultural or artistic nature. 2) What does Hesmondhalgh identify regarding the societies in which the cultural industries are highly profitable? That they societies tend to support the condition where large companies, and their political allies make money. 3) Why do some media products offer ideologies that challenge capitalism or inequalities in society? Because the cultural industry companies need to continuously compete with each other to secure audience members so they try to outdo each other by attempting to satisfy the audiences desire for the shocking, profane and rebellious. 4) Look at page 2 of the factsheet. What are the problems that Hesmondhalgh identifies with regards to the cultural industries? Cultural Industries can be a risky business, are "Creativity versus commerce", have high production costs and low reproduction costs and there

  My media conglomerate: 21st century fox Conglomerate ownership: Hulu Vertical + Horizontal integration: Fox family, Fox stage production Synergy + Convergence: Fox can be seen on electronic devices. They use each of their sub sections to promote themselves.  Diversification: They have news, entertainment.  Cross-media regulation: Attempted to merge with sky I agree as nowadays, more and more businesses are gaining more power than that of the government and are able to go against them but i disagree the government have evidently shown th at they don't care how big a company gets until it's a problem for them. 1.  The production process provides audiences with the media product they want. It needs to consider the audience’s desires and should provide the gratifications the audience expects. The promotion process researches and identifies the target audience for the  product and  uses advertising and marketing strategies to inform and persuade them of the value of the media prod