Media Blog 1 (Bradley)

 Read these articles on the Sephora campaign:  The Drum: Black Beauty is Beauty by RGA Glossy: Sephora celebrates Black beauty in new digital and TV campaign Refinery29: Sephora’s ‘Black Beauty Is Beauty’ Short Film Celebrates Black Innovation 1) What was Sephora trying to achieve with the campaign? By showing the history of beauty products as well as showing the guys who are depicted using makeup in the advertising, Sephora was attempting to highlight everything about "black beauty" and diversity. 2) What scenes from the advert are highlighted as particularly significant in the articles? All of the videos of people wearing make-up demonstrate the diversity of the advertisement. Split-screen images of the makeup and the archived image of the salon with black women in them. There is also another split-screen image of a plan of a hairbrush that was made by the black community. 3) As well as YouTube, what TV channels and networks did the advert appear on? American TV, Oprah Winf

Answer the following questions on your blog: 1) Look at the first page. What is colonialism - also known as  cultural imperialism?   European countries  got into a race to see how many undiscovered lands they could conquer first where  the  population didn’t have good enough  weapons to fight  2) Now look at the second page. What is postcolonialism?  Postcolonialism refers to the critiquing of a school of thought that came before. 3) How does Paul Gilroy suggest postcolonialism influences British culture? He suggested that Britain had not quite faced up to its  colonial past  and this had resulted in the desire to still subjugate those from different races. 4) What is 'othering'? Othering the phenomenon whereby we  identify  something as being different from, or alien to our  social identity. 5) What examples of 'othering' are provided by the article? Love Thy Neighbour, a sitcom about a Black family living next door to a white family and the  Daily Express who printed