Advertising: Introduction to Postcolonialism

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Answer the following questions on your blog:


1) Look at the first page. What is colonialism - also known as cultural imperialism?
 
European countries got into a race to see how many undiscovered lands they could conquer first where the population didn’t have good enough weapons to fight 

2) Now look at the second page. What is postcolonialism? 

Postcolonialism refers to the critiquing of a school of thought that came before.

3) How does Paul Gilroy suggest postcolonialism influences British culture?

He suggested that Britain had not quite faced up to its colonial past and this had resulted in the desire to still subjugate those from different races.

4) What is 'othering'?

Othering the phenomenon whereby we identify something as being different from, or alien to our social identity.

5) What examples of 'othering' are provided by the article?

Love Thy Neighbour, a sitcom about a Black family living next door to a white family and the Daily Express who printed 179 anti-migrant stories between 2011 and 2016.


6) What is 'double consciousness'? 

Double consciousness is when people struggle to reconcile two nationalities or identities.

7) What are 'racial hierarchies'?

Racial hierarchies is the idea that some races are superior to other ones.

8) What examples from recent media products challenge the idea of racial hierarchies? 

Brooklyn Nine-Nine's 'Moo Moo' episode from its fourth season, where Lt. Terry Jeffords is racially profiled by another cop. 

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