MIGRAIN Assessment 3: Learner Response

1. Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

WWW: This is a good lesson in skills we need to develop for the first two questions in Paper 1.  It may also be a lesson in revision and preparation

EBI: There isn't enough depth to your analysis in either question (although I like the way you use the Under Armour advert as an additional example). Media theory is a weakness here so we should look to learn/revise this for future assessments. Handwriting is a concern: the examiner needs to be able to clearly read your responses.

2. For Question 1, I could have mentioned The verbal codes (text) reinforce the gender roles expected in society, supporting Judith Butler’s theory that gender is “a performance” – a pattern of repeated acts or rituals and that the use of the text ‘The new feminine/masculine fragrance’  reinforces the fact that people should should behave, look and smell a certain way to perform their gender.

For Question 2, I could have talked about how The Carolina Herrara advertising campaign may be seen as an attempt to reclaim traditional gender roles in response to an increasing tolerance of gender fluidity and non-binary gender identity.

3. I could have talked about Mulvey's idea on the male gaze, Liesbet van Zoonen's ideas on media and patriarchal dominance and van Zoonen's theory on the representation of women.

4. Mulvey's idea of the male gaze and how it invokes the sexual politics of the gaze by sexualising women and empowering men. In other words, media being made by men, for men.

5. Liesbet van Zoonen's ideas on representation of women, David Gauntlett's theory on how masculinity is constantly evolving and the reinforcement on gender stereotypes are aspects I could have mentioned and built up more on in the test.