MIGRAIN: Ownership and Control

 My media conglomerate: 21st century fox

Conglomerate ownership: Hulu

Vertical + Horizontal integration: Fox family, Fox stage production

Synergy + Convergence: Fox can be seen on electronic devices. They use each of their sub sections to promote themselves. 

Diversification: They have news, entertainment. 

Cross-media regulation: Attempted to merge with sky

I agree as nowadays, more and more businesses are gaining more power than that of the government and are able to go against them but i disagree the government have evidently shown that they don't care how big a company gets until it's a problem for them.

1. The production process provides audiences with the media product they want. It needs to consider the audience’s desires and should provide the gratifications the audience expects.

The promotion process researches and identifies the target audience for the product and uses advertising and marketing strategies to inform and persuade them of the value of the media product.

The distribution process uses the most appropriate methods for getting the product to the audience and making it as easy as possible for them to access it.

2. The BBC is funded by a licence fee and has a Public Service Remit; ITV relies on income generated by advertisers. Sky One generates their income from subscribers and invests in programming that attracts loyal audiences who are more likely to invest in a long-term subscription.

3. Disney focuses on children's entertainment through their animation. Disney has merchandising and has attractions like Disneyland. Marvel is associated with the superhero genre and is built from their original comic books. Marvel's superhero films can contain violence, but they also reinforce mainstream values and the need to protect the weak. 

4.The movie industry has invested loads of money into as a way to expand in the cinema. Online newspapers now need people to pay for subscriptions in order to view their content. The music industry generates more hits through sponsorships and features

5. Companies such as Amazon, Facebook, Google and Yahoo have now become major media institutions as Google owns YouTube, Amazon, Netflix etc. are now expanding in order to create a profit, i.e. Google made Stadia, a cloud gaming service in order to optimise gameplay for those who don't have high spec PC's or consoles.

6. I do agree that traditional media institutions are struggling to survive as most audiences are rejecting traditional TV programming, newspapers and cinemas and are more interested in on demand, streaming platforms, online news websites and in order to make profit they need to adapt to these digital changes. 

7. Diversification can help out a company thrive in a rapidly changing media landscape as if a film is only being shown in cinemas, they are less likely to make a profit but if they were to also stream on other platforms like Netflix, they would be able to gain more coverage and maximise profit.

8. I believe that in the future audiences are gaining an increase in power over as the audience is needed in order for the media companies to make a profit. For example, if a business makes a product and it's not liked my the audience, there will be a lack of hits will be made and as a result, there will be no profit