Reception Theory

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RBK 50 Cent Advert

Preferred Readings: The creator of the advert may be trying to convey the fact that you should enjoy today as there may be no tomorrow.

Negotiated Readings: People may have negative views on 50 Cent and what he has said during the advert due to his past and career.

Oppositional Readings: People may believe that Reebok is making gang violence and criminal activity look cool.


Chevrolet Car Advert:
Preferred Readings: The creator is saying that this car is so good that you won't need another car

Negotiated Readings: People may argue that there better offroad cars in the market

Oppositional Readings: People may assume that Chevrolet is calling every other car worse compared to them

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