MIGRAIN: Reading an image - media codes

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RBK 50 Cent Advert:

Technical Codes
The close up shot of 50 Cent as well as the way the lighting is presented allows us to focus on his facial features, in particular, the eyes, mouth, nose and eyes.

Written or Verbal Codes
The writing talks about 50 Cent's past and how you should live life like there is not tomorrow as tomorrow never guaranteed.

Symbolic or Non-Verbal Codes
The clothes that 50 Cent wears can be used to represent his past. His seriousness works with the writing on the right side of the image. The darkness can be used to represent mystery about 50 Cent and his past

Enigma codes are used with the fingerprints which can be used to show that 50 Cent had a trouble with the police

Action codes are used with the quote which can show that something bad is going to happen whether it be now or later.





Technical Codes - The shot of the car on the terrain allows us to focus on the car itself and the design of it.

Written/Verbal Codes - The quote at the top of the advert basically says that your other vehicle isn't needed at the vehicle being promoted is better

Symbolic or Non-Verbal codes - The car being the only car there can be used to show that it's the best and also the only car that can handle the rough terrain.







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