MIGRAIN: Audience Classification

 Structure


Who you are working with: Amira

The psychographic group you are researching: Reformers

Introduce your example couple that represents your group:

1) Make up their names: George and Samantha

2) Where do they work/study? George is a Journalist and Samantha is a author

3) What do they do in their spare time? George plays tennis and Samantha reads and goes out in her spare time


Now suggest their media consumption:

Print: What newspapers/magazines does your group read (if any)? Is this on paper or tablet? 
NY Times

Broadcast: What TV programmes/channels do your group watch? Radio stations? TV package – Freeview or Sky? Films?
BBC news and documentaries on Sky

Online: What technology do they own? What websites do they visit (if any)? What social media do they use?
A Macbook and iPad in order to use Twitter


Not Extreme Struggles as I do consume large amounts of junk food.


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