MIGRAIN: Audience Classification
Structure
Who you are working with: Amira
The psychographic group you are researching: Reformers
Introduce your example couple that represents your group:
1) Make up their names: George and Samantha
2) Where do they work/study? George is a Journalist and Samantha is a author
3) What do they do in their spare time? George plays tennis and Samantha reads and goes out in her spare time
Now suggest their media consumption:
Print: What newspapers/magazines does your group read (if any)? Is this on paper or tablet?
NY Times
Broadcast: What TV programmes/channels do your group watch? Radio stations? TV package – Freeview or Sky? Films?
Broadcast: What TV programmes/channels do your group watch? Radio stations? TV package – Freeview or Sky? Films?
BBC news and documentaries on Sky
Online: What technology do they own? What websites do they visit (if any)? What social media do they use?
Online: What technology do they own? What websites do they visit (if any)? What social media do they use?
A Macbook and iPad in order to use Twitter
Not Extreme Struggles as I do consume large amounts of junk food.
Comments
Post a Comment